Write sale dialogue with this sales call objective  In the next three months, the companies will set a goal of raising their sales promotion by 15%. Creating discount deals, instituting a point system, and other sales promotion activities are examples. Customers will be influenced to purchase products since they would be certain of receiving the same product at a lesser price.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Write sale dialogue with this sales call objective 

In the next three months, the companies will set a goal of raising their sales promotion by 15%. Creating discount deals, instituting a point system, and other sales promotion activities are examples. Customers will be influenced to purchase products since they would be certain of receiving the same product at a lesser price.

 

 

 

 

 

 

 

 

Sales Dialogue Template (continued 2)
5. Current Suppliers (if applicable) and Other Key Competitors.
Competitor
Strengths
Weakness
Complete for all key competitors
6. Beginning the Sales Dialogue.
Plans for the first few minutes of the sales call:
Introduction, thanks, agenda agreement. Then begin ADAPT as appropriate or transition into other sales
dialogue or presentation:
Assessment
Discovery
Activation
Projection
Transition to Presentation
Note: The ADAPT process might take place over several sales conversations during multiple sales calls. In
other cases, it might be concluded in a single sales call, then immediately followed by a sales presentation.
Exhibit 6.4
Copyright 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website in whole or in part
SELLS | CH6
13
Transcribed Image Text:Sales Dialogue Template (continued 2) 5. Current Suppliers (if applicable) and Other Key Competitors. Competitor Strengths Weakness Complete for all key competitors 6. Beginning the Sales Dialogue. Plans for the first few minutes of the sales call: Introduction, thanks, agenda agreement. Then begin ADAPT as appropriate or transition into other sales dialogue or presentation: Assessment Discovery Activation Projection Transition to Presentation Note: The ADAPT process might take place over several sales conversations during multiple sales calls. In other cases, it might be concluded in a single sales call, then immediately followed by a sales presentation. Exhibit 6.4 Copyright 2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website in whole or in part SELLS | CH6 13
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