Creating your own Catering company  Computers & Software – POS systeam, what sofware to use. Ex kitchen software, menu pro, or whatever is current – how will you use social media   Traditional Marketing – define your market, know your client performs well and follow up = on your reputation.   4 Ps. Place, products, price & promotion, Networking   Websites –select a Domain name - decide what to put on your catering website – menu, contact information, pictures, history etc  Public Relations what PRs does and doesn’t do, applying your PR plan  Social media relations & campaigns.  How is Public relations different from advertising?  Record Keeping   Case Study do what you love. Get excited when is a potential client   Save money – look for sales and a variety of best prices without sacrificing quality  Everything from intention is made with good intentions

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Creating your own Catering company 


Computers & Software – POS systeam, what sofware to use. Ex kitchen software, menu pro, or whatever is current – how will you use social media  


Traditional Marketing – define your market, know your client performs well and follow up = on your reputation.  
4 Ps. Place, products, price & promotion,

Networking  


Websites –select a Domain name - decide what to put on your catering website – menu, contact information, pictures, history etc 


Public Relations what PRs does and doesn’t do, applying your PR plan 
Social media relations & campaigns. 
How is Public relations different from advertising? 

Record Keeping  

Case Study do what you love. Get excited when is a potential client  
Save money – look for sales and a variety of best prices without sacrificing quality 
Everything from intention is made with good intentions  

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