Which of the following is a difference between social media and personal selling?​

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Which of the following is a difference between social media and personal selling?​
 

Question 35 options:

 

a) 

​Social media can disperse a message quickly to a wide audience, while personal selling is very slow in dispersing a message to a large audience.
 

b) 

​Social media entails two-way communication, while personal selling entails one-way communication.
 

c) 

​Social media provides opportunity for immediate feedback, while personal selling does not provide opportunity for direct feedback.
 

d) 

​Social media is a means of interpersonal communication, while personal selling is a means of mass communication.
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