The director of marketing at Vanguard Corporation believes that sales of the company's Bright Side laundry detergent (S) are related to Vanguard's own advertising expenditures (A), as well as the combined advertising expenditures of its three biggest rival detergents (R).The marketing director collects 36 weekly observations on S, A, and R . Vanguard's marketing director is comfortable using parameter estimates that are statistically significant at the 10 percent level or better. Give the specific statistical tool that can be used to this problem.
Correlation
Correlation defines a relationship between two independent variables. It tells the degree to which variables move in relation to each other. When two sets of data are related to each other, there is a correlation between them.
Linear Correlation
A correlation is used to determine the relationships between numerical and categorical variables. In other words, it is an indicator of how things are connected to one another. The correlation analysis is the study of how variables are related.
Regression Analysis
Regression analysis is a statistical method in which it estimates the relationship between a dependent variable and one or more independent variable. In simple terms dependent variable is called as outcome variable and independent variable is called as predictors. Regression analysis is one of the methods to find the trends in data. The independent variable used in Regression analysis is named Predictor variable. It offers data of an associated dependent variable regarding a particular outcome.
The director of marketing at Vanguard Corporation believes that sales of the company's Bright Side laundry detergent (S) are related to Vanguard's own advertising expenditures (A), as well as the combined advertising expenditures of its three biggest rival detergents (R).The marketing director collects 36 weekly observations on S, A, and R . Vanguard's marketing director is comfortable using parameter estimates that are statistically significant at the 10 percent level or better. Give the specific statistical tool that can be used to this problem.
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