specific steps that you would need to take to make this solution work.
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 1DYMP
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Imagine that you are a database manager for a company that has hundreds of salespeople who need to check, edit, and add information to the database from time to time. Despite repeated training sessions, many salespeople still struggle with using the database properly. Your supervisor asks you if there is a way to make it easier for the sales force to interact with the database. What solution would you recommend in this situation? Describe the specific steps that you would need to take to make this solution work.
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