Which of the following statements describes personal selling? It is increasingly dependent on the internet. O It does not focus on customer loyalty. O It does not focus on creating a long-term relationship with the buyer. O It focuses on creating a win-lose outcome with the buyer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following statements describes personal selling?
O It is increasingly dependent on the internet.
O It does not focus on customer loyalty.
O It does not focus on creating a long-term relationship with the buyer.
O It focuses on creating a win-lose outcome with the buyer.
Transcribed Image Text:Which of the following statements describes personal selling? O It is increasingly dependent on the internet. O It does not focus on customer loyalty. O It does not focus on creating a long-term relationship with the buyer. O It focuses on creating a win-lose outcome with the buyer.
In the selling process, which of the following is true of a salesperson's conducting the needs
assessment of prospective clients?
O It should be carried out by the salesperson during development of the sales proposal.
O It requires the salesperson to be aware of regulations and legislation that affect the industry.
O It does not include the impact of competition on the demand for the product that is being sold.
O The salesperson in relationship selling does not need to conduct a needs assessment.
Transcribed Image Text:In the selling process, which of the following is true of a salesperson's conducting the needs assessment of prospective clients? O It should be carried out by the salesperson during development of the sales proposal. O It requires the salesperson to be aware of regulations and legislation that affect the industry. O It does not include the impact of competition on the demand for the product that is being sold. O The salesperson in relationship selling does not need to conduct a needs assessment.
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