Open and efficient communication between employees and managers, is vital to keeping any business' marketing plan running smoothly. And with any in-house team, this is going to be relatively easy. Brainstorming sessions, content approvals by managers and meetings can be executed or scheduled whenever the need arises. Agencies, on the other hand, aren't able to be as immediately accessible; day-to-

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Open and efficient communication
between employees and managers,
is vital to keeping any business'
marketing plan running smoothly.
And with any in-house team, this is
going to be relatively easy.
Brainstorming sessions, content
approvals by managers and meetings
can be executed or scheduled
whenever the need arises. Agencies,
on the other hand, aren't able to be
as immediately accessible; day-to-
day communication will naturally be
more sparse because of the number
of clients and client needs.
. is not an advantage of
outside agency *
Greater expertise
Outsider's perspective
Access to top talent
O Works closer with CEO
Transcribed Image Text:Open and efficient communication between employees and managers, is vital to keeping any business' marketing plan running smoothly. And with any in-house team, this is going to be relatively easy. Brainstorming sessions, content approvals by managers and meetings can be executed or scheduled whenever the need arises. Agencies, on the other hand, aren't able to be as immediately accessible; day-to- day communication will naturally be more sparse because of the number of clients and client needs. . is not an advantage of outside agency * Greater expertise Outsider's perspective Access to top talent O Works closer with CEO
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