You work for a consumer goods business and have just unveiled a new product, Despite the fact that all of the employees are excited about its potential, the product is receiving negative feedback from consumers after just a few months on the market. “We’ve had this product three months and it’s not moving, so we’re going to yank it from the shops!” said a big wholesaler serving over 500 supermarkets, according to one of your salespeople. (all answers must have a minimum of 50 words.) What possible factors may be contributing to this situation? How do you respond to this situation? What do you tell your salespeople? Prepare a list of things you will discuss in a meeting with your salespeople to deal with the issue.
You work for a consumer goods business and have just unveiled a new product, Despite the fact that all of the employees are excited about its potential, the product is receiving negative feedback from consumers after just a few months on the market. “We’ve had this product three months and it’s not moving, so we’re going to yank it from the shops!” said a big wholesaler serving over 500 supermarkets, according to one of your salespeople. (all answers must have a minimum of 50 words.)
What possible factors may be contributing to this situation?
How do you respond to this situation?
What do you tell your salespeople?
Prepare a list of things you will discuss in a meeting with your salespeople to deal with the issue.
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