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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Additional Activities
Let us continue with the crafting of the Section 1 of our business plan:
SECTION 1
EXECUTIVE SUMMARY
Introduction
(name of the store) is a start-up
(type
of business) store established to sell various items such as
(product/s or service/s offered). The store location will be situated at
. (location).
(name of the store) expects to catch the interest of a
(product/s or
regular loyal customer base with its wide range of ,
service/s offered). The company plans to build a strong market position in the town,
due to the owners' industry experience and mild competitive climate attitude
possessed. The store aims to offer its products at a competitive price to meet the
demand of the as
(target market).
The Company
(name of the store) is incorporated in the
(city/municipality) in the province of Pampanga. It is solely
owned and managed by its owner who has extensive experience in finance and
administration, as the part of sales, management and marketing will be tasked to
staff she will be training and hiring.
The storeowner got his/her inspiration to put up this merchandise store from
(inspiration for the business). The store will be selling
(product/s or service/s offered) to the choice of the customers.
The store will be offering variety of designs to choose from by asking the storeowner
and staffs about their readily available designs or through the design of choice of the
customers.
The storeowner will be buying the merchandises from the
(target supplier) for low prices. Some of the products will be readily available for the
customers to buy from if no alterations will be requested by the customers.
Products and Services
(name of the store) offers trends in
(market niche). (Describe your product/ service offerings. How are they different from
your
competitors?)
The Market
industry in the locality has recently experienced
(name of the store) wants to establish a large
regular customer base, and will therefore concentrate its business and marketing on
local residents, which will be the dominant target market that establish a healthy
The
rapid growth.
and consistent revenue.
Financial Considerations
(name of the store) expects to raise P
(capital) of its own capital. This provides the bulk of the current financing required.
(projected
(projected sales) in the 2nd year, and
(projected sales) in the 3rd year of the plan. The store should break
even by the 6th month of its operation as it steadily increases its sales. Profits for
- (projected profit) in
(projected
profit) by the 3rd year. The company does not anticipate any cash flow problems.
(capital) anticipates sales of about P_
sales) in the 1st year, P_
P.
this time period are expected to be approximately P
year 1, P
(projected profit) by year 2, and P
Mission:
Vision:
Core Values:
Transcribed Image Text:Additional Activities Let us continue with the crafting of the Section 1 of our business plan: SECTION 1 EXECUTIVE SUMMARY Introduction (name of the store) is a start-up (type of business) store established to sell various items such as (product/s or service/s offered). The store location will be situated at . (location). (name of the store) expects to catch the interest of a (product/s or regular loyal customer base with its wide range of , service/s offered). The company plans to build a strong market position in the town, due to the owners' industry experience and mild competitive climate attitude possessed. The store aims to offer its products at a competitive price to meet the demand of the as (target market). The Company (name of the store) is incorporated in the (city/municipality) in the province of Pampanga. It is solely owned and managed by its owner who has extensive experience in finance and administration, as the part of sales, management and marketing will be tasked to staff she will be training and hiring. The storeowner got his/her inspiration to put up this merchandise store from (inspiration for the business). The store will be selling (product/s or service/s offered) to the choice of the customers. The store will be offering variety of designs to choose from by asking the storeowner and staffs about their readily available designs or through the design of choice of the customers. The storeowner will be buying the merchandises from the (target supplier) for low prices. Some of the products will be readily available for the customers to buy from if no alterations will be requested by the customers. Products and Services (name of the store) offers trends in (market niche). (Describe your product/ service offerings. How are they different from your competitors?) The Market industry in the locality has recently experienced (name of the store) wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market that establish a healthy The rapid growth. and consistent revenue. Financial Considerations (name of the store) expects to raise P (capital) of its own capital. This provides the bulk of the current financing required. (projected (projected sales) in the 2nd year, and (projected sales) in the 3rd year of the plan. The store should break even by the 6th month of its operation as it steadily increases its sales. Profits for - (projected profit) in (projected profit) by the 3rd year. The company does not anticipate any cash flow problems. (capital) anticipates sales of about P_ sales) in the 1st year, P_ P. this time period are expected to be approximately P year 1, P (projected profit) by year 2, and P Mission: Vision: Core Values:
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