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2 List and discuss the key characteristics of organi- zational buying that make it different from con- sumer buying.
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- Identify the stages of the business buying decision pro-cess. How is this decision process used when makingstraight rebuys?What are reference group and how do they influance buying behavior? Name some of your own feferance group.What is the critically assess the impact of personal factors on the consumer buying decision process. Explain in details.
- Using examples, describe the five (5) steps that consumers go through duringa purchase decision.The factors that has impact over the buying center and the buying decision process are the following factors EXCEPT a. Internal organization factors b. Interpersonal factors c. Individual factors d. Self-concept factorsDiscuss in detail what is the critically assess the impact of personal factors on the consumer buying decision process?