Karim and Nadine, a newly married couple who intend to go to Paris for their honeymoon, bought a Europe travel package on Jizo Inc., an online travel site. As they have neither seen Europe nor used the services of Jizo before, they were largely dependent on other customers' feedback and signals for service quality. Which of the following characteristic of services is highlighted in this instance? * Inseparability Variability Intangibility Perishability

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
VUVRpUsqv7uXA2cpVTFJ1StGTPIBg-MvudM-loszrqYapiQ/formResponse?pli=1
Marketers
Market segment
Karim and Nadine, a newly married couple who intend to go to Paris for their
honeymoon, bought a Europe travel package on Jizo Inc., an online travel site. As
they have neither seen Europe nor used the services of Jizo before, they were
largely dependent on other customers' feedback and signals for service quality.
Which of the following characteristic of services is highlighted in this instance? *
O Inseparability
Variability
Intangibility
Perishability
Transcribed Image Text:VUVRpUsqv7uXA2cpVTFJ1StGTPIBg-MvudM-loszrqYapiQ/formResponse?pli=1 Marketers Market segment Karim and Nadine, a newly married couple who intend to go to Paris for their honeymoon, bought a Europe travel package on Jizo Inc., an online travel site. As they have neither seen Europe nor used the services of Jizo before, they were largely dependent on other customers' feedback and signals for service quality. Which of the following characteristic of services is highlighted in this instance? * O Inseparability Variability Intangibility Perishability
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning