Marketing Analysis : Marketing And Marketing

In the field of marketing, there are two major objectives. To first figure out what a customer might be in need of. Once that is established, the second main goal is to come up with creative ways to sell customers products. Marketing is all about searching for a purpose of a product and figuring out how to best brand a product for maximum profits. This can be done in many forms. Although, the most common way of persuading a client would be through verbally presenting your thoughts through a conversation or idea pitch. Marketing can be done well through aspects of writing. Peggy Lux, a freshman business seminar profession and a previous Eli Broad College of Business advisor, states that in her years of experience in the business field has allowed to fully understand marketing in many format. She believes that marketing is heavily based off of personal presence, and giving off this presence can be done through well writing. Michigan State junior Julian Makowski ending his third year of marketing classes speaks highly of the process of marketing through writing. He reciprocates Peggy’s ideas of being professional can be in any formats. It is not uncommon for someone in the marketing line of work to sort through ideas and propositions before they would meet with a customer. This is often where a marketer would incorporate writing into their professions. A marketer would not only write down their ideas of how a particular product would work in a customer’s business, they would

America Marketing Association (AMA) board of directors have defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customer, clients, partners and society at large.”

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

An extensive literature study was undertaken and aspects that were discussed in the secondary research include the various components of customer service, as well as the marketing environment of Hotels in Egypt in General and Cairo in particularly.

In this assignment I will show my understanding in marketing strategies and principles, and show how are they are used in the hospitality sector.

Hotels today are much more than just a place to sleep or take a rest. Many travelers see them as an integral part of a gateway experience with the recent boom in luxury hotels, travelers can choose a hotel that is much a selling point as the destination itself. The hotel industry alone is a multibillion dollar sector, its driving enough for people to work in different areas of interest and still be employed within the hotel industry. Nowadays hotels are providing great services to their customers or guests. Some researchers have defined “hotel” as a place where an establishment providing accommodation, services, facilities, meals and others for tourists and travelers. Sometimes hotels are referred to home away from home,

There are many definitions for Marketing. Marketing is based on an organizations need to promote their goods and/or services. After research of the definition of marketing one will find that marketing must be defined and look at individually, not as a whole.

Marketing Research- Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and

To know the impact of marketing investment: With the help of an accurate data, one can predict the output or significant and measurable performance impact in future of marketing investments made today. This helps in predicting whether the marketing plan is worth investing in or not and can save millions of dollars for a company.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Market Association, July 2013).

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is delivery of standard of living to society..

Marketing Research focuses on understanding the consumer as a person by focusing on exploring his or her attitudes, needs, motivations, and behaviors as it relates to a product or service (Boundless, 2014). The hospitality industry is dedicated to providing a quality product and excellent customer service at an affordable cost. One of the highest priorities for a marketer is to research and identify the factors that are important to a customer, and establish a connection through those very factors.

Marketing is a very crucial factor for any businesses. In any sector of business, marketing is must be needed. The way of promoting the business among the customers through the value of creating & exchanging in the organization is called the marketing in hospitality. Here, The National Trust is the organization of UK. It extends its business through marketing in hospitality.

(a)That the work presented for assessment in this Term Paper Report is my own, that it has not previously been

“There is a direct company-customer contact-based relationship.”(Moores, 1986) This experience helps hotels achieve distinction against competitors. But at the same time “the communicated value proposition of the brand has to be clear-cut so that potential guests are able to identify the advantage of a hotel in comparison to its competitors” (Daun and Klinger, Delivering the message, 2006).Apart from communication through words, pictures and logos should also be redesigned in order to make an everlasting connection with the guest.