Marketing Analysis : Marketing And Marketing

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Marketing is nothing but the process to sell the product to the consumers in order to satisfy customers’ needs and to obtain profits. According to the American Marketing Association (AMA)"international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In today’s competitive environment, there is a necessity for many companies to be globalized, to remain in this competitive market and satisfy customer’s needs across the world.

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).

Marketing is one of the most important aspects of a business. According to Peter Drucker “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.” (Peter Drucker, Marketing Management, Philip Kotler).

The definition of marketing provided by the American Market Association states that “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

In this chapter, we figured out the research framework firstly, and then described how the research design will be done in detail. But the result will be described and analyzed in chapter 4,5,6,7.

Although the economic crisis has waned down, most companies are going through hard times trying to garner client confidence. This comes in the wake of regulations to see companies retain more equity mean, easier legal frameworks, and uncertainty about lending thereby forcing firms to apply strategies and restructuring plans to attract more business and stay relevant amidst growing competition. Restructuring thus requires a clearly defined plan in a skillful way to ensure that a company achieves success. This paper seeks to identify the strategies CaliFoods, Inc. a fictional retail outlet would use to improve its business.

Marketing products is a important phase in supply chain, this requires proper management from the marketing managers, handling of this phase by professional will enable the organization to achieve its targets in terms of sales. In the fast developing world, people have become creative across the globe and development of products and services is growing at a very fast rate this has complicated the work of marketing managers and it has become a very demanding work, this is because of cross-cultures and ethical consideration. Advanced tariffs have and better laws in many countries has opened market for competition and it has also changed the consumers taste and preferences because a consumer can easily access a foreign product that is better than a local product at a cheap price. Due to rapid development in United States, the country has become a force to beat in the global market, it has managed to maintain first position in both imports and exports of products and services (Hughes, 2010). iPhone is one of the products produced in U.S which has been adopted by many locals and in many foreign countries. This paper will discuss the marketing management strategies that are applied by iPhone that has enable it adopted locally and in many foreign countries.

Nowadays, marketing has become an increasingly vital aspect which can drive the organization to develop and launch the new product successfully, even though marketing was not the worthiest priority for the organizations during 3-4 decades ago. In order to clarify the importance of marketing role that played in the development and launch of new products, the meaning of marketing needs to be referred. Marketing can be simply defined as “meet needs profitably” (Kotler and Keller, 2012) and “managing profitable consumer relationship” (Koler,2010). It indicates that the key objective of marketing is not only meet the consumer needs and wants but maintain and develop the long-term relationships with consumers. Otherwise, when developing the new

McDonald’s restaurants are international fast food restaurants. There are about 160 restaurants nationwide of McDonalds New Zealand which offers food to about one million of people every week. It offers special meals and combo packs of fast food to the people. Moreover it tries to give best and tasty food to people at reasonable price. It was founded on 4 November 1975(incorporation) and 7 June 1976(first restaurant). At that time, Patrick Wilson was the managing Director of McDonalds (New Zealand). After some time McDonalds had changed its menu which includes fish, wraps, salads, smoothies and fruits etc. It was major company which employs young people to reject a youth minimum wage and insisting other young workers be paid at least the adults minimum wage (Wikimedia Foundation, 2016) .

Marketing is shifting from mass communication to individual, one to one interaction with the integration of various digital technologies like SMAC. Also the marketing strategy is shifting from product push to customer pull strategy. Digital marketing is picking up fast and intense market research is being resorted to by companies on their products to understand customers’ preferences and sentiments before targeting/positioning their products and services. Companies have started having their webpage in various social media platforms and are advertising via social media to reach a wider segment of customers. Content management has become a crucial aspect in social media marketing as it is the content which delivers the right message to the

As today’s business is increasingly competitive, companies are thriving for a place in the market. In this age, marketing needs to be more customer-oriented as customers are seeking more values out of what they buy. With the pressure both from the market and customers, companies are forced to seek innovative products with added value for their customers in order to beat out their competitors and stay ahead of the competition. There are also other factors which influence the success of marketing of a company.

Many people think that production of goods and service is important for their life. However, they don’t realize that marketing is a significant process for carrying goods and service from producers to them. Marketing doesn’t only mean to sell products or persuade customers buy goods they actually don’t need. Successful marketing provides more choices of products and guides a correct direction for customers to purchase right goods, as result of customer satisfaction. In other words, customers feel happy and satisfied with goods and services because products meet with customers’ needs and expectation. The best result of marketing is customers will continue to visit the stores they once consumed. So companies will advantageously catch higher customer lifetime value through a correct process of marketing. Both companies and customers will gain profit because companies will make a close relationship with customers over a lifetime and customers will get what they need.

Marketing is one of the most very important roles of an organisation. It is used to get the business, product or its service out into the market and to be recognised for potential customers to see. Marketing is the management process for identifying anticipating, satisfying and anticipating customer requirements profitably (CIM definition). For a service or product to be successful, in some way be some sort of value to the customer. For example a new washing machine that uses less water and less electric, which would be a great value to the customers. According to www.investopedia.com they’re definition is, the activities of a company associated with selling and buying a service or product. It includes advertising, selling and delivering products to customers. People that work in marketing departments of businesses try to get the attention of target audiences by using packaging design, slogans, celebrity endorsements, general media exposure and celebrity endorsements. The four 'Ps ' of marketing are product, price, place and promotion. Many people believe that marketing is just about advertising or sales. However marketing is everything a company does to gain customers and keeping a relationship with them. Even the very small tasks like writing a letter to say thank you, returning calls quickly and meeting with a past client for coffee can be thought of marketing. The goal of

Marketing of any product is an art. In this current world marketing is stands with a very important role for launching a new product. Marketing a product is becoming very difficult and definitely so tuft. Because in launching a product, first of all the main problem is the competitors of that particular product. If the functions of marketing are right than the product can be marketed successfully. In the current world 85% of new product failed to build its image. Because definitely there is some mistakes happened in the marketing process. So it is so difficult to identify the fault of launching a new product. If any company wants to survive, it has to differentiate