why choose a standardized "core" product positionning rather than a modular product positionning for a direct export entry  strategy

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
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why choose a standardized "core" product positionning rather than a modular product positionning for a direct export entry  strategy 

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