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- What are the possible causes for low CTR for a PPC ad? Select all that applies (selecting wrong answers bear negative weights): O the ad isn't relevant with the keywords people searched O the ad isn't convincing enough for people to click on O you are bidding too much on the keywords selected for this ad O the landing page for this ad has a high bounce rate the ad is too low on the page and isn't getting enough attention O the ad has typos and punctuation errors O the keywords you selected for this ad are just not very popular (not searched for enough) O your CPA is too high for this adWhich of the following has the highest return on ad spend for a given strategy? paid search paid social organic content amplification email marketing SEOWhen using comparable sales for an appraisal, how old should the comparable sales A) 12 months B) 18 Months C) 24 Months D) 36 Months
- Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later.You are launching a new phone to rival Q Mobile low budget smart phones. Identify the marketing mix (4Ps) (200-300 words)Match each social media marketing action with the appropriate step of the new-product development process. Terms: New-product strategy development Product development Business analysis Idea screening Test marketing Product launch Idea generation Determining that smartphone apps and social media are important parts of the bank’s future plans to reach young consumers Tweeting out the availability of a new smartphone app that helps young professionals manage their financial lives better Inviting younger “fans” of the bank’s social media sites to have a free trial of the new smartphone app Having a Facebook discussion with consumers on what they would ideally like to have from a bank smartphone app Creating a prototype of the smartphone app Using Twitter to ask followers what prices they are willing to pay for smartphone apps Developing a social media site that allows college consumers to review and provide feedback on new product…
- 13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities? A) the Internet B) newspaper C) TV D) radio E) billboard 14) City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video became a hit as customers who saw the video found it hilarious and passed it on to their friends calling it the "City comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) omni-channel marketing E) kiosk marketing 15) Benjamin, a marketer of an investment services company, noticed that most of his target customers do not have any retirement plan. He tracks the prospects through large-scale promotional efforts to meet his sales target. Benjamin most likely practices the ________. A)…Changing buyer tastes disfavouring the firm products is an example of: a) opportunities b) Strengths c) SWOT analysis d) Threats e) WeaknessesConsider attempting to sell products to each of the following target individuals. Which are sales in a B2B sale channel? (There may be more than one right answer) Group of answer choices Your mom or dad The purchasing department in a company That younger brother who irritates you so much Selling chemicals to a research scientist who does work to help a factory manufacture better products. Women who live in suburbs
- A business is seeking to grow the number of individuals that are aware of their company and/or product by 10%. Which of the following marketing channels is an ideal tool to drive results for this company? organic social media digital television content marketing (new blog posts on their website) re-targetingHow would you describe the actual product of your mobile phone? (or of a mobile phone you would like to own). Please use no more than 2 bullet points for your answer.5 points Save Ans A company's marketing communications mix-also called its promotion mix-blends five different components. List and define these components For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). BIUS Paragraph Arial 14px A v