Which of the following statements best describe a focus strategy: Select one or more: U a. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of a particular market segment, such as a specific buyer group (e.g. young or old people). b. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of several particular market segments (e.g. young and old people). C. A focus strategy is necessarily an integrated set of actions taken to produce goods and services with lower production costs than competitors. O d. A focus strategy can be considered a differentiation or cost leadership strategy applied to a limited geographic market.
Which of the following statements best describe a focus strategy: Select one or more: U a. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of a particular market segment, such as a specific buyer group (e.g. young or old people). b. A focus strategy is an integrated set of actions taken to produce goods and services that serve the needs of several particular market segments (e.g. young and old people). C. A focus strategy is necessarily an integrated set of actions taken to produce goods and services with lower production costs than competitors. O d. A focus strategy can be considered a differentiation or cost leadership strategy applied to a limited geographic market.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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![Which of the following statements best describe a focus strategy:
Select one or more:
a. A focus strategy is an integrated set of actions taken to produce goods and services that serve
the needs of a particular market segment, such as a specific buyer group (e.g. young or old
people).
b. A focus strategy is an integrated set of actions taken to produce goods and services that serve
the needs of several particular market segments (e.g. young and old people).
C.
A focus strategy is necessarily an integrated set of actions taken to produce goods and
services with lower production costs than competitors.
d.
A focus strategy can be considered a differentiation or cost leadership strategy applied to a
limited geographic market.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0a1276eb-9acf-45c7-b504-61e8ac41cbcf%2F16123904-62ad-481e-a024-bb58ff14b48b%2Fd8uuov9_processed.png&w=3840&q=75)
Transcribed Image Text:Which of the following statements best describe a focus strategy:
Select one or more:
a. A focus strategy is an integrated set of actions taken to produce goods and services that serve
the needs of a particular market segment, such as a specific buyer group (e.g. young or old
people).
b. A focus strategy is an integrated set of actions taken to produce goods and services that serve
the needs of several particular market segments (e.g. young and old people).
C.
A focus strategy is necessarily an integrated set of actions taken to produce goods and
services with lower production costs than competitors.
d.
A focus strategy can be considered a differentiation or cost leadership strategy applied to a
limited geographic market.
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