1. What is the product being advertised?2. What does the advertisement say about the product?3. What message does the image communicate?XXXWWM(intelMULTIPLY COMPUTING PERFORMANCEXAND MAXIMIZE THE POWER OF YOUR EMPLOYEES.

This is an advertising for Intel's core2 duo computer chip. Its message is addressed to business…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Consider the bounce rate metric we describe. Like any marketing met·ric, decisions should not be made based on the boooce rate alone.What other considerations should the marketer use to evaluate theeffectiveness of a website?
C. Building Customer Value: Products, Services & Brands Marketing Technology Mobile Hotspot You've heard of mobile Wi-Fi hotspots, but one is truly mobile- your car. Automobile manufacturers Audi, Ford, Nissan, and General Motors are equipping cars with 10-inch screens and Internet access. Cadillac's new XTS includes an iPad-like touch screen and voice commands so you can keep in touch with your friends on Facebook. The government is concerned that Web access will cause a spike in accidents due to increased driver distraction and wants the devices to only work when the car is in park. Such guidelines are only suggestions, however, leaving car manufacturers to include whatever they think customers want in their vehicles. The industry's argument is that these new gadgets are safer than the handheld ones drivers are already using in their cars. Automakers claim that there will be even fewer buttons than currently found in cars, possibly resulting in greater safety for drivers and…
3 What are the characteristics (e.g., age, income, edu- cation) of the target market customers for the follow- ing products or services? (a) National Geographic magazine, (b) Chobani Greek Yogurt, (c) New York Giants football team, and (d) Facebook.
Describe (SELL), in your own (min. 200) words, what makes for a successful Marketing Plan?
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Questions 1. Provide a discussion on the 4P’s of the marketing mix for a product of your choice. 2. Determine the market segmentation for the product discussed in question 1 above.
(1) What currently unavailable service can you think ofthat could be offered on mobile phones? (2) Inaddition to the mobile phone itself, what other productelements (such as a website or phone accessories)would be required to launch such a service?
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Describe the company’s customer value proposition. (i.e., How does the Nestle Company create customer value? What is/are distinctive about the company’s products or services?)
What did Barnard want to do with the information gathered on his customers? A) Track their daily activities B) Improve his advertising campaigns C) Give the best customers an award for loyalty D) Create a better pricing system E) Change the pizza recipe
What are the characteristics (e.g., age, income, edu-cation) of the target market customers for the follow-ing products or services? (a) National Geographicmagazine, (b) Chobani Greek Yogurt, (c) New YorkGiants football team, and (d) Facebook.
Satisfaction of consumer needs and wants is the focal point of the marketing philosophy and the customer is considered to be king.’ Required:a) Comment on this statement and highlight the importance of the marketingphilosophy to modern business organizations.
1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?

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