MOXIMILLION Global Company is a large online retailing store that offers its goods and services to consumers all over the world. The company sells books, music, movies, housewares, electronics, toys, and many other items, either directly or as the middleman between other retailers and the company’s millions of customers. Its Web services business includes renting data storage and computing resources, so-called “cloud computing,” over the Internet. Its considerable online presence is making a great impact in the marketing landscape. MOXIMILLION Global Company has decided to launch a new online business selling services such as remote consultations and medical advice, virtual assistant service, copywriting, customer service support, high quality research on demand and private data protection.    C. Explain ONE (1) marketing strategy for the services identified in the scenario above.   D. Recommend ONE (1) appropriate content marketing strategy that will create a buzz and increase market share for MOXIMILLION Global Company, who will also be adding coaching to its list of services in the next two months after launch.   E. Outline clearly TWO (2) reasons why the content marketing strategy chosen in part D would be appropriate. Please answer C,D and E

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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MOXIMILLION Global Company is a large online retailing store that offers its goods and
services to consumers all over the world. The company sells books, music, movies, housewares,
electronics, toys, and many other items, either directly or as the middleman between other
retailers and the company’s millions of customers. Its Web services business includes renting
data storage and computing resources, so-called “cloud computing,” over the Internet. Its
considerable online presence is making a great impact in the marketing landscape.

MOXIMILLION Global Company has decided to launch a new online business selling services
such as remote consultations and medical advice, virtual assistant service, copywriting, customer
service support, high quality research on demand and private data protection. 

 

C. Explain ONE (1) marketing strategy for the services identified in the scenario above.
 
D. Recommend ONE (1) appropriate content marketing strategy that will create a buzz and
increase market share for MOXIMILLION Global Company, who will also be adding
coaching to its list of services in the next two months after launch.
 
E. Outline clearly TWO (2) reasons why the content marketing strategy chosen in part D
would be appropriate.

Please answer C,D and E

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