Please get to me soon. Which of the following is true about discount stores?O A. Discount stores that maintain a broad offering while operating on lower margins can be very successful.O B. Discount stores are being replaced by lower cost providers on the internet.OC. Discount stores have a bad reputation for carrying low quality products.O D. Discount stores can't compete with department stores.

Discount stores - These stores are the retailers well-known for offering goods at a relatively…

Answered: Which of the following is true about…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Telephone and direct-mail retailers: have real trouble selling because they only target the really wealthy. have real trouble reaching their target markets, since their customers are so dispersed geographically. can do well with products that would be unprofitable for a local retailer to carry. All of the above are true. None of the above is true.
In which stage of the wheel of retailing is a store most likely to decline or entirely collapse? a. Trading up b. Innovation c. Maturity d. Vulnerability
14- Big stores that offer a narrow but deep assortment of merchandise, which is self-service is called as ________________. a. Category specialists b. Specialty stores c. Full line discount stores d. Extreme value retailers.
Which of the following is NOT one of the ways retailers help get products to the customers? a. Retailers increase the variety of choices available to the consumer. b. Retailers provide efficiency and effectiveness to keep products at or below the “manufacturer’s suggested retail price.” c. Retailers provide moving, sorting and handling goods as they become specialists in this area. d. Retailers reduce the number of transactions for manufacturers
Trade discounts refer to discounts given to certain customers like _____________. Group of answer choices between wholesale companies, only. companies who make large volume purchases, only. government agencies, only. government agencies and businesses who make large volume purchases.
Which of the following is / are example(s) of finding gap in the market? (I) Open a vegetarian restaurant (II) Sell extra size shirt (III) Sell home-made cookies Select one: a. I and II only b. I only c. I, II and III d. II and III only
Which one of the following should address the short run decisions of a retailer? a. Consumers O b. Legal restrictions O c. Merchandise management O d. Seasonality
Find out what genres of books are in the store's current supply. One instance of each type per category is the limit.
When the National Association of Realtors’ national awareness campaign emphasizes that Realtors know how to more efficiently market a client’s property than an owner can by himself, it is highlighting which value of personal selling? a. Matching supply with demand b. Saving time and simplifying buying c. Building relationships d. Reducing marketing costs e. Leveraging contacts
In which level of sales maragement position the long term planning and strategy formulation is conducted in the organization? O a. Top level O b. Middle level O. Trainee level O d. Operational level
The central business activity of a retailer is the Select one: a. Depreciating of long-term assets. b. Buying and selling inventory. c. Issuing of common stock. d. Paying dividends.
9- Low-cost airlines such as Spirit Airlines are cheap but when a customer flies with them for the first time, gets upset when charged for printing boarding passes at the airport and for carryon luggage. When customers complain, these airlines point out that all those extra charges are clearly spelled out on their websites. This is a case of ______ gap. Group of answer choices communication standard delivery knowledge 10- Retailers that offer a broad variety of merchandise and low prices are known as Group of answer choices convenience stores full-line discount stores home improvement stores department stores 11- There are always long lines for getting gas at Costco and Sam’s Club. You may save quite a bit and equate price to________ , however, consumers should recognize price as the ________ made to acquire a good or service. Group of answer choices the money paid; overall sacrifice a fixed cost; variable payment a variable cost; fixed cost the break-even amount;…

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