Which one of the following should address the short run decisions of a retailer? a. Consumers O b. Legal restrictions O c. Merchandise management O d. Seasonality
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- 19- Which one of the following should address the short run decisions of a retailer? a. Seasonality b. Consumers c. Merchandise management d. Legal restrictionsThis responsibility of the retail buyer refers to his task of identifying possible trending products that should be sold in the store. a. Creating a merchandise plan b. Displaying products at point of sale c. Selecting suppliers d. Analyzing market opportunities1- Identify from the following options the factor that forces the producers and the retailers to offer the best product and services to the customers. a. Product assortment b. Retail Competition c. Retail format d. Price promotion
- A retail marketing decision that includes the wide selection of brands, sizes, and designs of goods to be offered to customers is related ____________________________. a. Pricing b. Selection of target market c. Product assortment d. Place Clear my choice13- Which one of the following is the reason for elastic consumers that the retailers should understand while fixing retail price? a. Purchase urgency is high b. Purchase urgency is low c. There are no substitutes d. Consumers are price insensitiveWhich of the following is NOT one of the ways retailers help get products to the customers? a. Retailers increase the variety of choices available to the consumer. b. Retailers provide efficiency and effectiveness to keep products at or below the “manufacturer’s suggested retail price.” c. Retailers provide moving, sorting and handling goods as they become specialists in this area. d. Retailers reduce the number of transactions for manufacturers
- When HOM Furniture advertises, it looks for a resulting spike in sales using an extensive database.(a) What are the possible shortmings of this approach and how would you address them?45- The following are the reasons for the increasing demand for food item/product retailers, except a. Consumer's changing lifestyles b. Increase in the purchasing power of consumers c. Lack of food supply d. The busy schedule of consumersThe central business activity of a retailer is the Select one: a. Depreciating of long-term assets. b. Buying and selling inventory. c. Issuing of common stock. d. Paying dividends.
- Yummy Yogurt Shop recently opened stores on the East Coast. To market its products, the company sent a news release to local magazines along the eastern seaboard. Many of the publications included stories on the shop free of charge in the next edition. What is Yummy Yogurt shop using to advertise its products? 36) ______ A) personal selling B) polybagging C) in-store sampling D) sponsorship E) publicityMarketing efforts create favorable conditions for: choose one: a. Goods distribution B. Sell the goods C. Goods manufacturing Dr.. Goods storageWhich of the following is / are example(s) of finding gap in the market? (I) Open a vegetarian restaurant (II) Sell extra size shirt (III) Sell home-made cookies Select one: a. I and II only b. I only c. I, II and III d. II and III only