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- Chapter 6 describes various stages in the householdlife cycle. Which of these stages would serve as thebest target market for American Beagle dog apparel?Would more than one be viable? Explain youranswer.How is one likely to change one’s lifestyle atdifferent stages of the household life cycle? Overone’s life, is one likely to assume more than one ofthe VALS lifestyle profiles described?Discuss the types of products that resolve specificproblems that occur for most consumers atdifferent stages of their household life cycle.
- Chapter 4 discusses generational groups. Which ofthese segments is Coca-Cola targeting with “Share aCoke” and why?Do your shopping behavior and purchase criteriadiffer between purchases made for yourself andpurchases made as gifts? How?being single, married or married with children is a category of what is called? a) household stages b) family lifecycle stages c) economic stages d) personal stages