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- what is the behavioral segment and is it differentiable?MACROENVIRONMENT Characteristics (Define the given element by identifying its nature, characteristics, and/or behavior. Provide example, elaborate ELEMENT FACTOTS your answer) Demographic Factor Baby Boomer Demographic Factor Gen X Demographic Factor Millenial Demographic Factor Gen Zbeing single, married or married with children is a category of what is called? a) household stages b) family lifecycle stages c) economic stages d) personal stages