O O O O O stomach sleeper-firm pillow back sleeper-medium pillow side sleeper-firm pillow stomach sleeper-soft pillow side sleeper-soft pillow

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.1: Big Boom Theory: Marketing Research Targets Baby Boomers
Problem 1VC
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O
O
O
O
O
stomach sleeper-firm pillow
back sleeper-medium pillow
side sleeper-firm pillow
stomach sleeper-soft pillow
side sleeper-soft pillow
Transcribed Image Text:O O O O O stomach sleeper-firm pillow back sleeper-medium pillow side sleeper-firm pillow stomach sleeper-soft pillow side sleeper-soft pillow
Based on the market research in Figure 9-2, which market-product combination is likely to be most lucrative for a new pillow
manufacturer?
MARKET
SEGMENTS
Side sleepers
Back sleepers
Stomach sleepers
Firm
Pillows
BED PILLOW PRODUCTS
Medium
Pillows
Soft
Pillows
Transcribed Image Text:Based on the market research in Figure 9-2, which market-product combination is likely to be most lucrative for a new pillow manufacturer? MARKET SEGMENTS Side sleepers Back sleepers Stomach sleepers Firm Pillows BED PILLOW PRODUCTS Medium Pillows Soft Pillows
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