Using the Strategy Diamond, identify the elements of TOMS Shoes' strategy.  Is this strategy "mission driven?"  Explain your reasoning. Evaluate this strategy using the 3 Tests of a Winning Strategy

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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  1. Using the Strategy Diamond, identify the elements of TOMS Shoes' strategy. 
  2. Is this strategy "mission driven?"  Explain your reasoning.
  3. Evaluate this strategy using the 3 Tests of a Winning Strategy 
Expert Solution
Introduction:
  • TOMS Shoes is an American multinational company that was founded in 2006 by Blake Mycoskie.
  • The company is best known for its "One for One" business model, where for every pair of shoes purchased, TOMS donates a pair of shoes to a child in need.
  • TOMS Shoes offers a range of products, including shoes, eyewear, and coffee, that are designed with style and comfort in mind.
  • The company targets socially conscious consumers who want to make a positive impact in the world while purchasing stylish and comfortable products.
  • Over the years, TOMS Shoes has grown into a globally recognized brand and has become known for its commitment to making a difference in the world.
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