How do you currently describe the business climate locally, regionally, and globally? What are the implications for the companies in the same industry as your CLC group’s company? Explain why. Explain and cite examples using Google Scholar.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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How do you currently describe the business climate locally, regionally, and globally? What are the implications for the companies in the same industry as your CLC group’s company? Explain why. Explain and cite examples using Google Scholar.

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Step 1

Overview of business climate locally:

Current business climate is constantly changing, depending on various factors such as economic conditions , geopolitical events and technological advancements.

It refers to overall state of the economy and how conductive it is for business to operate and grow.

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