The following data are collected after a firm runs a Search Engine Marketing (SEM) campaign. Theaverage revenue per transaction generated from the SEM program is $200.Media Spending ImpressionsClicks$524,0004,768,407182,341Determine each of the following metrics for the program detailed above:Cost per SaleTransactions3,453Profit per Unit (NOTE: You may express this in Dollar Profit or Profit Margin.)Search Ad Return on Investment (ROI), if the Search Ad Profit is $166,600NOTE: Please take answers to two (2) decimals, i.e. x.xx, AND use the appropriate notation, i.e. %or $s, when necessary.

INTRODUCTION - With paid advertising, search engine marketing (SEM), a powerful digital marketing…

Answered: The following data are collected after…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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