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- 3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced bythe marketer and apply the marketing mix decisions to a real-world product or service.Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product.• Understanding customer needs and wants;• Market offerings: bundle of benefits;• Being aware of market myopia;• Marketing, customer value and satisfaction; and• Exchanges, transactions and relationships and how it leads to market,Customer Decision-Making Profile Who is your target customer, and what influences their buying decisions? Profile of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.
- Analyse what ethical issues in marketing mix of case 1 that were complained by customers as indicated in the above press release. Use the relevant information from the press release to support your analysis.eg ethics in promotion/product/place/price1 Use the marketing process to examine and evaluate each of these factors about the products. Consider what Formula Botanica says about hair trends, and highlight the environmental factors that affect your function in the marketing of this product. • Understanding customer needs and wants; • Market offerings: bundle of benefits; • Being aware of market myopia; • Marketing, customer value and satisfaction; and • Exchanges, transactions and relationships and how it leads to market.In planning its market offering, the marketer must address the FIVE (5) product levels of the customer value hierarchy. List and explain each level.
- define each of the four PS. does the four Ps framework do an adequate job of describing market responsibilities in preparing and managing marketing programs? why? do you see any issues with this Framework in relation to service product? explain.How would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?BE ON POINT ON THE ANSWER 1. As a consumer do you consider product classification to satisfy your needs and wants? In what way? 2. As a marketers how important customers experience for the sustainability of the business? 3. How important experience both consumer and in market organization?
- Explain the three intensities of market coverage. Which types of products are generally associated with each of the different intensity levels (convenience, shopping, or specialty)?give thorough analysis please with scholar academic source in answering the following questions in relation to the product Use the jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body lotion/moisturizer 1. What segmentation, targett and position to market jergens lotion as the product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body 2. What Marketing strategies are use in relating to the he product 21 FL -ounce (621 ML) Jergins original scent with cherry almond essence bottle of body? 3. What tactics is use in pricing in compare to similar products?This is the basic Marketing Plan in Business please relate to Tourism Destination. • Define your target audience: Determine who your ideal customer is by analyzing demographic information such as age, gender, income, and location. • Conduct market research: Conduct research on your industry, competitors, and market trends. This will help you identify opportunities and challenges and determine how to position your brand. • Set goals and objectives: Determine what you want to achieve with your marketing plan, such as increasing sales or building brand awareness. • Develop a unique value proposition: Develop a clear and compelling message that differentiates your brand from competitors and resonates with your target audience. Determine your marketing mix: Decide which marketing channels and tactics will best reach your target audience, such as social media, email marketing, or advertising. • Create a budget: Determine how much you are willing to spend on marketing and allocate resources…