Question 1: Consider the sales campaign process model of figure below. Describe which 7PMG guidelines can be used to improve this model.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Question 1:
Consider the sales campaign process model of figure below. Describe which
7PMG guidelines can be used to improve this model.
List of errors
Model after correction
Sales activity
to be prepared
Customer mail
campaign
to be sent
Customer inquires
about product
Mailing
campaign
processing
Customer
RFQ
processing
Inquiry items
to be rejected
Sales activity
processing
Customer
quotation
handling
end
Transcribed Image Text:Question 1: Consider the sales campaign process model of figure below. Describe which 7PMG guidelines can be used to improve this model. List of errors Model after correction Sales activity to be prepared Customer mail campaign to be sent Customer inquires about product Mailing campaign processing Customer RFQ processing Inquiry items to be rejected Sales activity processing Customer quotation handling end
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