Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research to determine whether the product should be continued. You must write a report about the marketing research process and your findings. Your report should include: 1. A definition of the problem and one research objective
Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research to determine whether the product should be continued. You must write a report about the marketing research process and your findings. Your report should include: 1. A definition of the problem and one research objective
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age
bracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s other
beer products have continued to perform well. Your task is to conduct
determine whether the product should be continued.
You must write a report about the marketing research process and your findings.
Your report should include:
1. A definition of the problem and one research objective
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