[spice] Silk Road Enterprises is finding that they are having a hard time selling their spices and seasonings. They currently have an in-house sales team that is dependent on the company and takes possession of the product before they sell it. In an attempt to boost their sales, Silk Road Enterprises is considering independent, spice-category specialists to sell their product. These specialists would not take ownership of the seasonings and spices they sell, instead, they would simply secure orders and relay them back to Silk Road Enterprises for direct fulfillment. Silk Road Enterprises currently uses what kind of intermediary, and they are considering using what other kind of intermediary? O agent, manufacturer sales branch manufacturer sales branch, agent O manufacturer sales office, agent O agent, manufacturer sales office O merchant wholesaler, agent
[spice] Silk Road Enterprises is finding that they are having a hard time selling their spices and seasonings. They currently have an in-house sales team that is dependent on the company and takes possession of the product before they sell it. In an attempt to boost their sales, Silk Road Enterprises is considering independent, spice-category specialists to sell their product. These specialists would not take ownership of the seasonings and spices they sell, instead, they would simply secure orders and relay them back to Silk Road Enterprises for direct fulfillment. Silk Road Enterprises currently uses what kind of intermediary, and they are considering using what other kind of intermediary? O agent, manufacturer sales branch manufacturer sales branch, agent O manufacturer sales office, agent O agent, manufacturer sales office O merchant wholesaler, agent
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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