Q1. Based on the above case situation, develop a conceptual framework for the research study to be conducted by Lulu Hypermarket. Q2. Explain the identified variables for the study

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Lulu Hypermarket is one among the biggest retail outlets in Oman offering a wide range of products to the customers. In order to strengthen its overall performance and improve the quality of service and product, the company conducts a research to evaluate the satisfaction level of the customers. There can be different factors which may affect the satisfaction level of the customers. Q1. Based on the above case situation, develop a conceptual framework for the research study to be conducted by Lulu Hypermarket. Q2. Explain the identified variables for the study
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