Q: Identify which level of investment in customer relationship management would the following be catego...
A: Customer relationship management is the process of creating and maintaining a relationship with the ...
Q: Describe how market communication has changed a certain product in the United states for the past 10...
A: Marketing communication models have appeared because of the new digital and social media market. As ...
Q: Observation can help marketers: A) see how customers actually use a product B) understand what a...
A: A marketer can be defined as a person who is made responsible to undertake all the activities relate...
Q: In the long run, how much will managers in a competitive firm produce? Explain adjustment to equilib...
A: The following will happen in the long run: The managers in a competitive firm will be allowed to adj...
Q: Describe the elaboration likelihood model ofpersuasion
A: The elaboration likelihood model(ELM) is a dual method theory representing the evolution of attitude...
Q: With several of your classmates, create a new prod- uct in a category that most college students buy...
A: The value proposition is the solution offered by the company on the customer's problem. This value p...
Q: Explain production and inventory control measures of nokia ?
A: Introduction:- Nokia Cellphones produces its devices out of 3 large factories in Masan, Korean, and...
Q: Advise Toyota SA on the initiative the company can do to maintain and gain market share in the motor...
A: Toyota SA can maintain and increase its market share by: By leveraging the brand name in the mind o...
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A: Consumer behavior can be defined as the study of the purchase habits of the target customers. It hel...
Q: What is the importance of parts of speech in a language? Explain
A: The transfer of information from an originator to a recipient in an acceptable way is the finest def...
Q: What is source credibility? What causes it?
A: Source creditability is a phrase used to indicate a communicator's positive characteristics that inf...
Q: Are emotional appeals effective? Why?
A: Marketing is an activity which the firm takes up to make customers. For this the marketer use many t...
Q: What is a brand engagement?
A: There are basically brands of many companies. There are many industries offering different products ...
Q: Explain 5 habits that students need to succeed in school.
A: Being a student discipline is very important in a student life which helps the students in long term...
Q: Company Ethics of MakeMyTrip.?( Not CSR Activities)
A: Ethics is the well set standard of right amd wrong which describes what humans should do.
Q: Scenario: Sarah owns a coffee shop in Brantford, Ontario. 1. Describe one type of Consumer Sales P...
A: Hi! Thank you for the question, As per the honor code, we are allowed to answer one question at a ti...
Q: As marketing managers for a company manufacturing and marketing outboard engines, you have been assi...
A: A marketing research can be defined as a research which is done with an objective of collecting mark...
Q: Marketing Strategy: BeeCell’s Customer Acquisition Strategy a. Describe what is meant by a “communi...
A: Customer is a person who purchases the value from the business. He takes part in the economic transa...
Q: “Skills are not inherent to people but are required and developed through education training and exp...
A: Skills can be referred to as those abilities that constitute the knowledge and competencies that an ...
Q: The New Beetle Case: 1. Examine the VW’s segmentation strategy for the New Beetle. Explain which ma...
A: The marketing activity starts from setting the goal and segmenting the market. To segment a market, ...
Q: what are phrases of professional development
A: Human Resource Management can be defined as the function of management that deals with the human res...
Q: Describe and explain the drivers of competitive behavior.
A: The two drivers of competitive behavior are:1. Awareness 2. Motivation3. Ability
Q: Define situational influence.
A: There are various marketing organizations these days. There is a lot of research being done in marke...
Q: Complete the table below by supplying it with products that you consider similar. Write the product ...
A: A product can be defined as any tangible thing that has the ability to satisfy needs and wants of a ...
Q: What strategies can be used to change thefollowing components of an attitude?a. Affectiveb. Behavior...
A: Attitude can be defined the way or manner in which a person evaluates the other person or how he beh...
Q: Baba Chocolate (BC) is a newly launched chocolate brand in Malaysia. Currently, it offers different ...
A: Branding can be described as a concept in marketing through which the companies make their products ...
Q: Give two (2) cases when the conditional obligation is valid although the condition depends entirely ...
A: Business refers to an activity of trade where sale and purchase of either goods or services is done ...
Q: State and describe the digital marketing strategies for movies review website ( namely social media ...
A: Social media marketing refers to the method of marketing products and services on the different kind...
Q: Review the section of the text that talks about selecting the best channel for communication. Sugg...
A: As it is known, communication can be referred to the procedure of sending messages from the sender t...
Q: All of the following are considered steps in the business buying process except! O 1) Recognition of...
A: Various products and commodities are being offered by different marketing and business organizations...
Q: How would you use emotion to develop amarketing strategy for each of the following?a. Visa card useb...
A: introduction:- A promotional approach is a company's entire scheme for connecting out to potential v...
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A: There are four P's of the marketing mix. They are product, price, place, and promotion. The promotio...
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A: Virgin airlines is known for offering great value to its customers. The airlines is known for provid...
Q: Discuss the manner in which persuasion works in the context of public relation
A: Marketing communications is the process to communicate a message to the potential or existing custom...
Q: Find a recent brand extension that you feel will besuccessful and one that you feel will fail. Expla...
A: A brand extension can be described as a marketing strategy in which a company decided to launch its ...
Q: Chapter 9 also discusses brand image and productpositioning. Think about Ford and other automobilema...
A: Brand can be described as a particular name under which a company sells its products or services. Th...
Q: Define consumer product. Describe the FOUR (4) classifications of consumer product
A: The value proposition is the solution offered by the company on the customer's problem. For this, th...
Q: What is store atmosphere?
A: Many years back, selling was an activity that was being done by the buyers and sellers. In this acti...
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A: The parallel export definitely has an impact for authorised distributors .It may be profitable for t...
Q: How will you measure information quality especially information from social media platforms / intern...
A: C2C or Consumer to Consumer is new type of business model, where Customers create and share the valu...
Q: Describe the advantages and disadvantanges of imitating a product
A: Various organizations are selling similar products. For example, there is a huge industry of automob...
Q: There are 3 main stages in written communication. Critically examine these 3 stages
A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you...
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A: Consumer is a person who buys something for his personal use. While buying something, every consumer...
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Q: Which of these is an example of a job-related strain? low self-esteem depression increased illnesse...
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Q: Critical Thinking Most retail store shrinkage can be at- tributed to shoplifting, employee theft, an...
A: Retailers are the partners in the distribution chain of manufacturer who act as a bridge between man...
Q: Investigate self-driving vehicles. Where do self-driving vehicles fit into the new product developme...
A: New Product Development refers to a process which includes activities related to developing a new pr...
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A: International Marketing, in the simplest terms, can be defined as the practice of marketing in inter...
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A: Alphabet is bordered its means into industries adjacent to those wherever it's already found succe...
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A: The manufacturing is done in various organizations. Production and operation have become a very impo...
Scenario: Sarah owns a coffee shop in Brantford, Ontario.
Describe one type of Event Sponsorship you would recommend for the coffee shop.
Sarah wants to expand her business by providing catering services to local businesses. Describe one thing Sarah could do in the Prospecting step of personal selling.
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- You have a great idea for a business and need to create a business plan to present to a bank. Choose one of the following products or services and draft the part of your plan that describes how you will price and market it. 1. Haircuts at home.2. Online apartment rental listing.According to Hunt et al. (2024), many businesspeople often think of Customer Relationship Management (CRM) as somewhere customers' data is stored. The author further attested that CRM does more than storing customers' information, as it provides key value to salespeople, especially when it comes to instant access to customer historical pricing data. Expand on this statement and based on the chapter readings discuss three (3) CRM tools that can assist salespeople in their efforts to determine who are their most profitable customers and allowing them the ability to decrease acquisition costs.Life insurance policy needs differ from one to another. Sometime we are not sure what kind of policy and coverage that we be needed. Kindly advice on how to determine the objective of buying life insurance policy and describe the factors that influence the policy prices.
- Some high-fashion retailers, notably H&M and Zara, sell what some call“disposable fashion”—apparel priced so reasonably low that it can bedisposed of after just a few wearings. Here is your dilemma: You havean important job interview and need a new suit. You can buy the suit atone of these stores for $129 or at Brooks Brothers for $500. Of course,the Brooks Brothers suit is of higher quality and will therefore lastlonger. How would you use the two value-based approaches describedin this chapter to determine which suit to buy?A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.What are the advantages of event sponsorship?
- Describe what you are selling (1 item only): What is the price you will sell at to sustomer: How will you explain to potential customers WHY they should buy your product? If your total costs to run the company is $5,000 per month, how many do you have to sell each month to cover your costs? Show your calculation! Do you think this is a realistic number to achieve each month? Explain your answer. In case sales go slower than expected, come up with a volume discount offer for customers and describe how it will work in the box below: (for example if you buy 5 items instead of 1, you will give customer a 10% discount).Write the following as prolog statements. Customers are offered discount on certain products and they love to buy such products.For a small store/operation like beauty supplies, what may be a better option for it between CPC and CPA. Explain. Ad rank has two components- bid amount and quality score. How you can improve the quality score for your ads (given you cannot bid high for the small store/operation)?
- What are some ways that a company's marketing mix might give it a competitive edge? How can a company benefit from a well-executed marketing strategy? Why is it necessary to acknowledge the significance of the marketing mix in the formulation of marketing strategies? For the entrepreneur, which pricing scheme makes the most sense? Explain your answer. What are the most important considerations to keep in mind when choosing a location? Can I use what I've learned here when I start my own business in the future? In the event that you were granted the opportunity to start your own business, what would you sell and where would you sell it? What marketing strategies do you have in mind?Events and experiences such as the FIFA world cup competitions attract sponsors who put in substantial amounts ofmoney.Assess the wisdom of being a headline sponsor at the FIFA world cup event.Keisha has been inundated with product-of-the-month offers from various marketing companies. She is consider-ing joining a club that allows DVDs to be downloaded from a members-only Web site, but can’t decide which membership offers the best deal. Given the cost informa-tion below, which club would you recommend for Keisha? Club Membership fee Cost per DVDAlmost Free Flicks $ 40 $5Best Movies $ 65 $4Choice Cinema $100 $3