he following information has been extracted from the 2020 sustainability report of the major supermarket chain Coles Group. FY20 presented difficult times for our team members, customers, suppliers and the community as we dealt with unforeseen challenges including drought, devastating bushfires and COVID-19. Community partners SecondBite and Foodbank also felt the impact, and we supported them with additional food and product donations. We thanked rural fire brigades by providing them with more than $3 million in gift vouchers, and we supported the Country Women’s Association and the Australian Red Cross. For the CSR activities outlined above you are required to: (a) Identify which CSR motivation would most likely apply to explain Coles’ decision to disclose that information, and (b) Explain how the information disclosed applies to the CSR motivation you have identified.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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he following information has been extracted from the 2020 sustainability report of the major supermarket chain Coles Group. FY20 presented difficult times for our team members, customers, suppliers and the community as we dealt with unforeseen challenges including drought, devastating bushfires and COVID-19. Community partners SecondBite and Foodbank also felt the impact, and we supported them with additional food and product donations. We thanked rural fire brigades by providing them with more than $3 million in gift vouchers, and we supported the Country Women’s Association and the Australian Red Cross. For the CSR activities outlined above you are required to:

(a) Identify which CSR motivation would most likely apply to explain Coles’ decision to disclose that information, and

(b) Explain how the information disclosed applies to the CSR motivation you have identified.

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