purchase anything. What would be Kristine's expected profit if she orders 110 pounds of each product?

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.1SC: Scenario 3 Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing...
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Background: As the owner of the Smoke+Taste
meat shop, Kristine can purchase a pound of ribs
for $15 early each morning at the local market.
During the day, Kristine then sells these ribs to local
restaurants for $80 each. Coupled with the
perishable nature of her product, Kristine's integrity
as a top quality supplier requires her to dispose of
all unsold ribs at the end of each day. The cost of
disposal is $2 per pound. To maintain good
customer relationship with customers, Kristine
gives a $5 coupon for every pound of ribs she
cannot supply. While her life would be a lot easier
if Kristine could perfectly predict her daily demand,
the best estimate for her daily demand is that it
follows a Normal distribution with mean 100 and
standard deviation 30. Kristine now purchases 120
pounds of ribs every morning. Question: Now
suppose that the local market is no longer able to
deliver a rush order. Instead, Kristine expands her
offering to include chicken and fish. She buys
chicken at $10 per pound and sells it at $40 per
pound; she buys a pound of fish for $40 a pound
and sells it for $90 a pound. The cost of disposal
and the coupon incentives are the same as earlier.
Kristine estimates that demand for chicken is
normally distributed with mean 100 and standar
deviation 10, while demand for fish is normally
distributed with mean 150 and standard deviation
30. Furthermore, she estimates that if she was to
stock out of ribs, half of the customers would
purchase chicken or fish, if those are available. If
she stock outs of chicken or fish, customers do not
purchase anything. What would be Kristine's
expected profit if she orders 110 pounds of each
product?
Transcribed Image Text:Background: As the owner of the Smoke+Taste meat shop, Kristine can purchase a pound of ribs for $15 early each morning at the local market. During the day, Kristine then sells these ribs to local restaurants for $80 each. Coupled with the perishable nature of her product, Kristine's integrity as a top quality supplier requires her to dispose of all unsold ribs at the end of each day. The cost of disposal is $2 per pound. To maintain good customer relationship with customers, Kristine gives a $5 coupon for every pound of ribs she cannot supply. While her life would be a lot easier if Kristine could perfectly predict her daily demand, the best estimate for her daily demand is that it follows a Normal distribution with mean 100 and standard deviation 30. Kristine now purchases 120 pounds of ribs every morning. Question: Now suppose that the local market is no longer able to deliver a rush order. Instead, Kristine expands her offering to include chicken and fish. She buys chicken at $10 per pound and sells it at $40 per pound; she buys a pound of fish for $40 a pound and sells it for $90 a pound. The cost of disposal and the coupon incentives are the same as earlier. Kristine estimates that demand for chicken is normally distributed with mean 100 and standar deviation 10, while demand for fish is normally distributed with mean 150 and standard deviation 30. Furthermore, she estimates that if she was to stock out of ribs, half of the customers would purchase chicken or fish, if those are available. If she stock outs of chicken or fish, customers do not purchase anything. What would be Kristine's expected profit if she orders 110 pounds of each product?
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