Television ads are a good example of classical condition because:O pairing things like cute babies and products produces positive associations to the productO all of the aboveO we are more likely to buy something we find desirable or pleasurableO by pairing two desirable stimuli, you might decide to buy oneQuestion 30Explicit memory refers to:O knowledge or experiences that we are unaware ofobjective memories that everyone has2 knowledge or experiences that can be consciously remembered.knowledge or experiences that can be remembered through hypnosis or mind altering techniques

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

Long-term memory can be sub-divided into procedural memory and declarative memory, explain what these terms mean and how they work. b) Explain the differences between Classical Conditioning and Operant Condition and, choosing one of them, highlight how this can be related to your own consumer behaviour
According to neuropsychological research, all of the following affect the brain and play a role in consumer behavior: proportion, color, and shapes. O True O False
The consumer decision-making process involves need recognition, the search for information, evaluation of alternatives, the purchase decision, and post-purchase behavior. () a) True b) False
Marketing stimuli are the main determinants of a consumer's ferences and attitudes. Select one: O a. False O b. True
what classical conditioning strategy willuse in order to conditioned the stimulus of your customers to buy more of your coffee products.
In which of the following the buyer is highly involved in the purchase of products? Both habitual buying behavior and variety seeking buying behavior Complex buying behavior Dissonance reducing buyer behavior Both complex buying behavior and dissonance reducing buyer behavior
How might an Al algorithm decide or predict how much you liked what music you listened to on Alexa Music, Spotify or Pandora? (MA - pick all the answers that apply) O By just asking you after you listened to the music. By monitoring your facial expression and iris scan. By how long you replay the music. By monitoring the impact of the music's pitch, rhythm, and harmony to your neural (brain activity) along with your heat, sweat, and electrical responses to the music. By your first name. By your calculated personality profile prediction (a large pool of respondents survey O data that is matched to their Facebook likes and then applied to other profiles (including yours) and predicts how much you liked the music (with a high degree of accuracy). O By how many of your virtual friends on Facebook also like the same music. By how much you replay the music. By listening to your ultrasonic frequency while listening to music. O By your height, weight, and gender.
6. What is meant by attention? What determines which stimuli an individual will attend to? How do marketers utilize this?
3 - In the consumer buying decision process, a buyer will search his or her memory for information about products that might solve the problem they have identified in the internal search. external search. evoked search. purchase phase.
Marketing stimuli are the main determinants of a consumer's preferences and attitudes Select one: a False O b. True
The impact of Covid-19 on happiness is negative because: it decreased economic activity it allowed the government to infringe on people’s freedoms it obliged people to develop new Information Technology skills it coincided with prolonged cold and wet weather (i) A and D are correct (ii) A and B are correct (iii) A and C are correct (iv) All of the above are correct
Describe three ways in which needs lower on Maslow’s hierarchy differ from needs which are higher on the hierarchy. (Word Limit: 150)

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