•Online social networks · Family is the most important consumer-buying organisation in society. Role and status can be defined by a person's position in a group. Within families or groups, certain people may take responsibility for specific buying decisions. What is the difference between an opinion leader and an influencer? Why are marketers interested in groups and networks; what action might marketers take? How does role and status affect how your family or group makes buying decisions? Identify any social factors that affected your purchase?
•Online social networks · Family is the most important consumer-buying organisation in society. Role and status can be defined by a person's position in a group. Within families or groups, certain people may take responsibility for specific buying decisions. What is the difference between an opinion leader and an influencer? Why are marketers interested in groups and networks; what action might marketers take? How does role and status affect how your family or group makes buying decisions? Identify any social factors that affected your purchase?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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