Please pick a brand, select its two main benefits and illustrate the brand's position regarding those benefits in relation to the position of two competitors in a two-dimensional perceptual map. Please explain the position for each brand (e.g., by referring to market research or other sources).
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- Explain the concept of the marketing environment and how marketers can use the ‘controllable variables’ within the mix to influence the buyer’s response. Support your answer with relevant examples.assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantage4. The qualitative research that marketers use when consumers are asked what comes to mind when they think of a particular brand is: Ethnographic method Projective techniques Free association 8. Which product will most likely to sell through a customized marketing program? Chocolate bar digital camera heart pacemaker.
- What are surrogate indicators? How are they used inthe consumer evaluation process?Using the application of differential threshold concept, suggest any TWO (2) ways that marketers can promote an improved product from an existing one. The existing product is a canned mushroom soup which is now much better in terms of taste with more ingredients.What are the benefits of conducting market research to understand brand awareness levels
- 4. List and describe types of customers and what would be the marketers action?What kind of secondary data and syndicated data would be helpful in addressing the issue of changing the brand logo? What is the role played by such data?Research segmentation, target markets, brand positioning and development, products and services. Perception positioning maps are used to show consumer perceptions of brands in a product category. Search the internet for guides to creating perceptual positioning maps. Choose a category of a product of your choice. Prepare your own map with your brand perceptions in your product category. How do you think the brand that you perceived as the least favorable could be improved? Write an essay summarizing the results of your research.
- Previously, marketers have assembled a host of new marketing approaches, everything from imaginative websites and smartphone apps to blogs, online videos, and social media Select one: True FalseDefine what is meant by ''attitudes'' in marketing sense and explain what the individual components of the tricomponent model are: Apply the functional theory of attitudes model by Katz to your own personal experience. Explain the significance of the each 4 typees.Identify and distinguish the F category incoterms Specify an example?