Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![* Question Completion Status:
Remark:You will have 5 questions regarding the same problem but in each question the numbers will be different
An advertising company offer three types of mediums: television, newspaper and radio . The cost for each medium with its audience
coverage is given below.
Television
Newspaper
Radio
Cost per advertisement (S)
2400
700
500
Audience per advertisement
95,000
33,000
10,000
The company is capable of using a number of newspaper advertisement slots up to 10( restriction on the number of advertisement in the
newspaper). Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio
should not occur more than 48% of total number of advertisement, and at least 8% of the total number of advertisements should occur on
television. The weekly advertising budget is $22800. How many advertisements should be run in each of the three types of media to
maximize the total audience?
If we assume the number of ads on each type of meduim as follows : T , N, R respectively
Given the Newspaper constrain
N sm
What is the value of m?
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Transcribed Image Text:* Question Completion Status:
Remark:You will have 5 questions regarding the same problem but in each question the numbers will be different
An advertising company offer three types of mediums: television, newspaper and radio . The cost for each medium with its audience
coverage is given below.
Television
Newspaper
Radio
Cost per advertisement (S)
2400
700
500
Audience per advertisement
95,000
33,000
10,000
The company is capable of using a number of newspaper advertisement slots up to 10( restriction on the number of advertisement in the
newspaper). Moreover, in order to balance the advertising among the three types of media, the total number of advertisements on radio
should not occur more than 48% of total number of advertisement, and at least 8% of the total number of advertisements should occur on
television. The weekly advertising budget is $22800. How many advertisements should be run in each of the three types of media to
maximize the total audience?
If we assume the number of ads on each type of meduim as follows : T , N, R respectively
Given the Newspaper constrain
N sm
What is the value of m?
Remember: The answer box can not accept any text
Click Save and Submit to save and submit. Click Save All Answers to save all answers.
Save All Answers
P Type here to search
O
to
75°F Sunny A OD
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