What is a price? How does the price of a productdiffer from the cost of the product to the consumer?

Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter12: Creating And Pricing Products That Satisfy Customers
Section: Chapter Questions
Problem 17CC
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What is a price? How does the price of a product
differ from the cost of the product to the consumer?

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Price is an element/component of the marketing mix. It is described as the amount of money need to be paid for acquiring a service or product. In other words, it is defined as the monetary value of service, resource, or good that is established when a transaction is done.

 

 

 

  

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