Based on the underlying research, which of the following statements accurately interprets the model (above) for the relationship between SFA usage and its outcomes? SFA usage increases the integration and application of customer information which directly improves salesperson performance. Job experience positively influences SFA usage and that increase in SFA usage results in greater salesperson adaptability which indirectly improves relationship quality. SFA usage increases the integration and application of customer information which directly improves the relationship quality with customers. Job experience negatively influences the integration and application of customer information which directly improves salesperson
Based on the underlying research, which of the following statements accurately interprets the model (above) for the relationship between SFA usage and its outcomes? SFA usage increases the integration and application of customer information which directly improves salesperson performance. Job experience positively influences SFA usage and that increase in SFA usage results in greater salesperson adaptability which indirectly improves relationship quality. SFA usage increases the integration and application of customer information which directly improves the relationship quality with customers. Job experience negatively influences the integration and application of customer information which directly improves salesperson
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 3SC
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Based on the underlying research, which of the following statements accurately interprets the model (above) for the relationship between SFA usage and its outcomes?
- SFA usage increases the integration and application of customer information which directly improves salesperson performance.
- Job experience positively influences SFA usage and that increase in SFA usage results in greater salesperson adaptability which indirectly improves relationship quality.
- SFA usage increases the integration and application of customer information which directly improves the relationship quality with customers.
- Job experience negatively influences the integration and application of customer information which directly improves salesperson.
Transcribed Image Text:Job
Experience
SFA Usage
Market
Information
Processing
Adaptive
Selling
Behavior
DO
Relationship
Quality
Performance
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