I go to the grocery store and there is a young lady with a table in front of the wine section. She is offering samples of both white wines and red wines in order to promote a local but growing brand. She doesn't offer coupons and I have NEVER heard of these wines before. She says her company is small and they cant afford advertising. What is she doing in terms of promotion? A rebate Geo-targeting A pull strategy An incentive program O A push strategy

I go to the grocery store and there is a young lady with a table in front of the wine section. She is offering samples of both white wines and red wines in order to promote a local but growing brand. She doesn't offer coupons and I have NEVER heard of these wines before. She says her company is small and they cant afford advertising. What is she doing in terms of promotion? A rebate Geo-targeting A pull strategy An incentive program O A push strategy

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter17: Integrated Marketing Communications, Advertising, And Public Relations

Section17.7: Promotional Mix Effectiveness

Problem 1LO

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