For customers that do not significantly offer higher value, the firm must focus on ___ * a. dividing the customer base into different value levels b. give higher service levels c. increase prices and cut servicing costs

For customers that do not significantly offer higher value, the firm must focus on ___ * a. dividing the customer base into different value levels b. give higher service levels c. increase prices and cut servicing costs

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

For customers that do not significantly offer higher value, the firm must focus on ___ *

a. dividing the customer base into different value levels

b. give higher service levels

c. increase prices and cut servicing costs

___ loyalty is an important driver of a service firm's profitability *

a. cognitive

b. conative

c. customer

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