10. Choose the best answer. Promotional materials are, printed or designed goods with the purpose of communicating information about the goods or services of a company or individual an opportunity for organizations to overcome competition resources utilized by the organization to decrease overhead costs a way for organizations to decrease processing costs in order to increase their bottom lines

Q: Explain reference groups and the criteria used toclassify them.

A: Marketers consider reference groups as significant since the reference groups impact how the custome...

Q: Rosewood hotel; a five (5) star hotel was established on the 6th of April, 2016 in Ghana. The hotel ...

A: Marketing executive- A marketing executive is a professional who organizes, develops and supervises ...

Q: What is meant by attention? What determineswhich stimuli an individual will attend to? How domarkete...

A: In marketing, firms use different marketing strategies to increase their sales and profits. They do ...

Q: In segme targeting

A: Segmentation refers to the process in which an organization divides the heterogenous market into a h...

Q: What Are Social Media?

A: Marketing is the area that is concerned with managing customers and their expectations from the bran...

Q: your own words, Explain Why is the Commentary Driving is most effective Driver's Education Instructi...

A: To learn is to understand about the topic and create proper mental map in your mind. There are vario...

Q: Which of the following is true with regard to the product/expansion grid? O a. it is a useful device...

A: The growth strategies in marketing has the focus on providing business with different alternatives t...

Q: Write a post in which you discuss the culture of your city/county, place of business, or a nonprofit...

A: Indian religions and ideals have a strong influence on the people. Indian culture is built on the va...

Q: What is the difference between a coupon and a deal?

A: Sales promotion tool is employed by Marketers for the intention of stabilizing its sales demand. It ...

Q: Could I have a brief introduction to Pret a Manger, how they were founded and how they became so suc...

A: *  Introduction - Pret a manager ( often known as Pret ) is an international franchise business orga...

Q: What is the new-product strategy development stage in the new-productdevelopment process?

A: The process of taking a product or service from concept to market is known as new product developmen...

Q: brands have a set of human traits associated with them. Marketers try to understand how consumers pi...

A: Branding is the marketing technique where the company try to create a unique image of the entire com...

Q: Explain interpretation, the factors that affect it, andthe resulting marketing implications

A: Marketing communication is the message which the company wants to convey to the customers so as to e...

Q: Cost per contact is high with the _______________ element of the promotional mix.

A: Marketing mix describes the various elements upon which the planning and strategies are developed to...

Q: Compute for the Customer Lifetime Value (CLV) of the following situations. 1. For every visit of Mrs...

A: 1. In the given question statement, The total value of a customer to a firm throughout their relatio...

Q: Describe the requirements for effective segmentation to be used by Nandos marketers to segment the S...

A: In the given case study, we are provided with information about Nandos, multi-national eateries, and...

Q: Chapter 7 defines and discusses opinion leaders.Are the individuals that create viral complaint vide...

A: Social media marketing deals with performing marketing Promotional and exchange activation by using ...

Q: 1. What does environmental analysis give to the strategic manager? 2. What is environmental analysis...

A: What does environmental analysis give to the strategic manager? Environmental analysis helps the str...

Q: Market share is usually fought out before the _______________ stageof the retail life cycle.

A: Market share and market size are two interrelated and interconnected theories. Market size will be t...

Q: How does original markup differ from maintained markup?

A: A sequence of activities or steps used to deliver a product or service to people or families for per...

Q: . What are the various categories of innovations?How do they differ?

A: Innovation happens when you improve a current item or you add another element to a current item. At ...

Q: What is apples revenues, profitability, and market value?

A: Apple is a multinational technology company with global domination and the title of being the first-...

Q: why cost leadership strategy is so important in the companies

A: Cost Leadership Strategy is a business strategy implemented by companies who aim for competitive adv...

Q: Explain what supplychain and logisticsmanagement are andhow they relate tomarketing strategy.

A: The raw materials that a company requires to manufacture goods are procured through the supply chain...

Q: explain the various elements in the extended marketing mix to management with reference to the case ...

A: I researched the example to consider the many parts in the promotion mix; here, we can see elements ...

Q: What are the major challenges to organisations with regard to information technology governance and ...

A:

Q: BLOOD BANK   In the Red Cross PowerPoint, do you agree with their plan for marketing towards Afric...

A: Blood shortages are a nationwide issue that usually arises during the summer and during times of cri...

Q: How can marketers utilize opinion leaders?

A: Opinion leaders are the ones whose opinions people think are credible and hold a high degree of rega...

Q: can you describe in 700 words, the importance of supply chain management in healthcare

A: The inventory network for the most part alludes to the assets expected to convey labor and products ...

Q: What are the four approaches to setting the promotion budget?

A: Introduction:- A promotional budget is a specific quantity of funds made available to advertise a co...

Q: What is meant by subliminal perception? Is it a realphenomenon? Is it effective?

A: All stimuli that are within the preview of what we can attend can be processed. This is done first b...

Q: Identify a recent (a) continuous innovation, (b)dynamically continuous innovation, and(c) discontinu...

A: Innovation is very important for any company to create new product life cycles. Product goes through...

Q: Give each an example of advertisement/marketing (can be an image) which is utilizing: ...

A: The digital age has weakened the 'border' that separates business strategies. Businesses today use a...

Q: How can I use Twitter to strategize my digital marketing goals to promote eating a plant based diet ...

A: Internet has become a place to push for change in the market and society as a whole. Awareness regar...

Q: Refer to textbook case, Analyzing Management Decisions, Applying Customer-Oriented Marketing Concept...

A: Thermos is a company made famous for its Thermos bottles and lunch boxes. In order to build a compan...

Q: Are  firms in the automobile industry operating efficiently in  the past and presently? Explain.

A: Over the years, the international automobile industry has witnessed a great deal of change, not just...

Q: What are some business objectives Pret a Manger should employ to achieve more success

A: The business objectives of every business or organisation are the core and the most essential aspect...

Q: Given the unusual circumstances of AmericanEagle’s launch of its American Beagle line, do youfeel th...

A: Innovation is the act of discovering or innovating. It is concerned with incorporating an idea into ...

Q: My dreamed business that involves my interests is pharmacy business. Indicate who are my potential m...

A: Pharmacy business is related to medicines and different type of drugs used for curing diseases. In p...

Q: What five factors determine the strength ofreference group influence in a situation?

A: A group refers to two or more two individuals sharing a set of values, beliefs, and norms and posses...

Q: Discuss effective communication and interpersonal skills including compassion, dignity, and respect

A: Business communication is the process through ideas, opinions and information is exchanged inside th...

Q: Describe the promotional objective for each stage of the product life cycle.

A: Product life cycle is very important in the process of marketing. There are four stages of product l...

Q: 1. Given a historical context of marketing, assess the present role of marketing in the Financial Se...

A: A marketing strategy is a company's targeting the right out to targeted buyers and converting them i...

Q: What are the similarities and differences betweenthe product and retail life cycles?

A: The business has to make research about different aspects of the market to sell demanded and differe...

Q: (a) Who is the target market? (b) What is the point of difference on the positioning for Warm Deligh...

A: Marketing includes various areas like positioning, segmentation, pricing, market research, digital m...

Q: What is one benefit of Communication Networks and one implication of not applying networks in this i...

A: Communication is most important pillar of success of any team. It is sharing of ideas and thoughts b...

Q: Which trade promotion is used to encourage the local advertising efforts of resellers?

A: There are various intermediate is which helps the manufacturers to sell the goods. They can be distr...

Q: How changes in demographic environment affect the marketing decisions of a newly established bank

A: Marketing helps the company to build and retain the customers for exchanging value with them. There ...

Q: What is the difference between an input metric and an output metric?

A: Strategic marketing is the use of marketing disciplines to help organizations achieve their goals by...

Q: Describe the steps used to develop, execute, and evaluate an advertising program.

A: The creation of an ad campaign is a continuous process ad advertisements are changed according to th...