Each day, QBlitz, a Seattle-based startup, offers a single product through its website.The product is available for order only on one day, and no other products are availableduring that day. To add to this odd selling strategy, QBlitz does not post prices for itsproducts. Instead, for each product there is a reserve price. On the day a product is available, customers can submit bids. All of the bids that exceed the reserve price are told atthe end of the day that they “won” the product and they pay the price they bid. QBlitzthen adds up all of the winning bids and submits an order to a supplier for the neededquantity. If the supplier delivers that quantity, then QBlitz ships the product to the winners once the product is received. However, if the supplier delivers only a portion ofthe ordered quantity, then QBlitz ships the product to the highest bidders that it cansatisfy and notifies the others that they will receive a refund because they will not in factreceive the product. The QBlitz system is best described as: a. make-to-stock.b. make-to-order.c. assemble-to-order.d. mass customization.
Each day, QBlitz, a Seattle-based startup, offers a single product through its website.
The product is available for order only on one day, and no other products are available
during that day. To add to this odd selling strategy, QBlitz does not post prices for its
products. Instead, for each product there is a reserve price. On the day a product is available, customers can submit bids. All of the bids that exceed the reserve price are told at
the end of the day that they “won” the product and they pay the price they bid. QBlitz
then adds up all of the winning bids and submits an order to a supplier for the needed
quantity. If the supplier delivers that quantity, then QBlitz ships the product to the winners once the product is received. However, if the supplier delivers only a portion of
the ordered quantity, then QBlitz ships the product to the highest bidders that it can
satisfy and notifies the others that they will receive a refund because they will not in fact
receive the product. The QBlitz system is best described as:
a. make-to-stock.
b. make-to-order.
c. assemble-to-order.
d. mass customization.
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