The Sports Shoe Company is a manufacturer of basketball and football shoes. The manager of marketing must decide the best way to spend advertising resources. Each football team sponsored requires 120 pairs of shoes. Each basketball team requires 32 pairs of shoes. Football coaches receive $300,000 for shoe sponsorship, and basketball coaches receive $1,000,000. The manager’s promotional budget is $30,000,000. The company has a limited supply (4 liters, or 4,000 cubic centimeters) of flubber, a rare and costly compound used in promotional athletic shoes. Each pair of basketball shoes requires 3 cc of flubber, and each pair of football shoes requires 1 cc. The manager wants to sponsor as many basketball and football teams as resources will allow.a. Create a set of linear equations to describe the objective function and the constraints.b. Use graphic analysis to find the visual solution.c. What is the maximum number of each type of team that the company can sponsor?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question

The Sports Shoe Company is a manufacturer of basketball and football shoes. The manager of marketing must decide the best way to spend advertising resources. Each football team sponsored requires 120 pairs of shoes. Each basketball team requires 32 pairs of shoes. Football coaches receive $300,000 for shoe sponsorship, and basketball coaches receive $1,000,000. The manager’s promotional budget is $30,000,000. The company has a limited supply (4 liters, or 4,000 cubic centimeters) of flubber, a rare and costly compound used in promotional athletic shoes. Each pair of basketball shoes requires 3 cc of flubber, and each pair of football shoes requires 1 cc. The manager wants to sponsor as many basketball and football teams as resources will allow.
a. Create a set of linear equations to describe the objective function and the constraints.
b. Use graphic analysis to find the visual solution.
c. What is the maximum number of each type of team that the company can sponsor?

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps with 1 images

Blurred answer
Knowledge Booster
Optimization models
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.