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A: Purpose-driven brands attract and cater to ethical and conscious customers. As a result, these custo...
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A: Owner Financing - Owner financing, also known as seller financing, enables buyers to purchase a new ...
Q: Do you think market condition (e.g. boom or recession) plays a role in explaining the return variati...
A: The market condition has a very important role in determining many aspects of the economy of the cou...
Q: . How does a nonfamily household differ from afamily household?
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Q: Explain how regulatory forces ensure competition and protect producers and consumers.
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Q: What are the six stages in the personal selling process?
A: Personal selling process involves selling of a product directly to a customer. Here, salesperson dir...
Q: Is there a difference in marketing to individual customers and marketing to organisations?
A: The marketing concept varies from individual to the organisations and the approach which is applied ...
Q: Identify a recent (a) continuous innovation, (b)dynamically continuous innovation, and(c) discontinu...
A: Innovation is very important for any company to create new product life cycles. Product goes through...
Q: A woman sued Taco Bell for deceptive advertising, claiming its tacos had far less beef than advertis...
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Q: Model of Consumer Behavior and factors that affects its buying behavior.
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Q: Consider your college or university’s positioning statement. –How does your college or university d...
A: A positioning statement is how a company describes its product or services to the customers and also...
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Q: Define marketing and describe the exchange process. Specify the functions of marketing. Explain the ...
A: Definition of Marketing: According to Philip Kotler, marketing is defined as the science and art of ...
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A: The term reference group can refer to a group in which an individual aspires to be a member or a gro...
Q: Mention a case study (an example) of a cost leadership strategy
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Q: 1. What does environmental analysis give to the strategic manager? 2. What is environmental analysis...
A: What does environmental analysis give to the strategic manager? Environmental analysis helps the str...
Q: What factors influence involvement of a householdmember in a purchase decision?
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Q: Where do (a) marketing synergies and (b) R&D–manufacturing synergies appear when using the syner...
A: The concept of synergy would be that the total worth as well as achievement of two companies would b...
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A: A marketing strategy is a company's targeting the right out to targeted buyers and converting them i...
Q: Each stage of the life cycle has its own set of requirements for entry and exit. When is the best mo...
A: The product life cycle is the distance of time from when a product is begin introduced to the custom...
Q: what can we conclude about... cost leadership strategy?
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Q: Why do marketers use perceptual maps in product positioning decisions?
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Q: Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, i...
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Q: Explain why a relational database is seen as a platform of structured data.
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Q: XYZ is a detergent company that operates in Senegal. It is thinking of expanding its operations to L...
A: XYZ Detergents wants to expand its operations and therefore wants the existing product to become acc...
Q: What types of group influence exist? Why musta marketing manager be aware of these separatetypes of ...
A: The social media has created different methods to promote its product in an innovative form. These m...
Q: Identify the reason for conducting marketing research.
A: Doing your market research regularly is important to keep up with current markets and to maintain a ...
Q: What is the five-step marketing research approach?
A: Identifying the problem or problem recognition– This stage focuses on determining the nature and pa...
Q: People within the same demographic group also share psychographic characteristics. True O False
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Q: Understand the family decision process
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Q: The choice of a supply chain involves what three steps?
A: Management of the supply chain focuses on each step that ultimately helps the company achieve custom...
Q: Discuss the uses of observations, questionnaires, panels, experiments, and newer data collection met...
A: Marketing research is done with the objective of studying consumer habits. The target market, their ...
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- Can you market unsought goods?if so, how?What are the goals of the Federal Trade Commission? List the way in which the FTC affects marketing activities. Do you think that a single regulatory agency should have such broad jurisdiction over so many marketing practices? why or why not?E- marketing has shaped the business in the recent times ..What are the advantages of E- Marketing ?
- What are the advantages and disadvantages for marketers making their goods available through “Buy” buttons on these sites?How Tele-Marketing helps a firm ?Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?
- Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?How can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?How can a manager stay up-to-date with the latest trends and developments in marketing distribution ?