Consider your college or university’s positioning statement. –How does your college or university describe its attributes and the benefits it provides to the buyer (in this case, the student)? –How would you describe your college or university’s competitive advantage?
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Consider your college or university’s positioning statement.
–How does your college or university describe its attributes and the benefits it provides to the buyer (in this case, the student)?
–How would you describe your college or university’s competitive advantage?
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- Describe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers (you are considered as their customer) and elaborate why you use this product or avail this service. Also, describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy : In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? What role, if any, did packaging play in your selection of this product? Why? Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : Identify the various media used to promote/advertise the product. Did other promotional tools (sales promotion,…How would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?
- Name a brand that you believe is highly “successful.” list and briefly describe the criteria you would use to determine a brand’s potential success in the marketplace.How would you define market positioning? and How would you position your product/service in the market?Describe is the difference of Subway Fast food chain from the competition in market. You may select an attribute important to the consumers and elaborate why you use this product or avail this service. Next, describe a main target market and discuss why they are the appropriate segment to target. Expound what you think is the value proposition of your chosen product or service.
- Describe further the difference of Subway Fast food resto from the competition. Please also select an attribute important to the consumers (you are also a customer) and elaborate why you use this product or avail this service. Provide a particular target market and elaborate why they are the appropriate segment to target to. Explain well if what you think is the value proposition of your chosen product or service.Select a product you are familiar with. Do research about that product. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?Marketing Mix choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy ; * In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? * What role, if any, did packaging play in your selection of this product? Why? * Evaluate the quality of the product in terms of quality level and product consistency * * Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other…
- Discuss what are the most effective methods for developing a marketing plan for a new product or service that has no existing market or competition?As a brand manager for the new launched coffee, what target marketing strategy will you propose to capture a large slice of the market share and to duplicate the brand success of the corporation in the beer market? Explain your answer and identify the most feasible segment for the coffee.Marketing Mix choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy * In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? * What role, if any, did packaging play in your selection of this product? Why? * Evaluate the quality of the product in terms of quality level and product consistency.