Where do (a) marketing synergies and (b) R&D–manufacturingsynergies appear when using the synergy analysis framework?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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Where do (a) marketing synergies and (b) R&D–manufacturing
synergies appear when using the synergy analysis framework?

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