Do various demographic or social-strata groups (age, gender, urban/suburban/rural, occupation, income, education) differ in their consumption of our product?
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Do various demographic or social-strata groups (age, gender, urban/suburban/
rural, occupation, income, education) differ in their consumption of our product?
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Solved in 2 steps
- Is our product appropriate for male or female consumption? Will ongoing gender role changes affect who consumes our product or how it is consumedHow is women's preferences for cosmetics and beauty care different in various regions and countries?Do social and cultural norms influence your consumption?