In class, we discussed the success of Amazon Go. It is a new kind of a retail outlet, where you enter the store, buy what you need to and walk out. What is the main point of differentiation that Amazon Go uses? O a product O b. brand image O c people @d Channel 2. Café Nero doesn't currently sell ice-cream in its stores. If Café Nero starts selling ice -cream in order to acquire new consumers, what does this exemplify as a growth strategy? O a market development O b. diversification O c market penetration O d. product development

In class, we discussed the success of Amazon Go. It is a new kind of a retail outlet, where you enter the store, buy what you need to and walk out. What is the main point of differentiation that Amazon Go uses? O a product O b. brand image O c people @d Channel 2. Café Nero doesn't currently sell ice-cream in its stores. If Café Nero starts selling ice -cream in order to acquire new consumers, what does this exemplify as a growth strategy? O a market development O b. diversification O c market penetration O d. product development

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 1SC

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